7-Eleven v. Nike: How Colorway Becomes Trademark Problem
August 4, 2026
7-Eleven v. Nike shows how a sneaker colorway can trigger color trademark, trade dress, dilution, and cross-category confusion claims.
Legal Insights
Inno's Blog
Practical insights on trademark law, data privacy, AI governance, and intellectual property — written by our attorneys for business owners and in-house counsel.
How Much Is Trump’s Name Worth?
July 17, 2026
How far can a public official’s personal name become a private commercial brand?
From DJT Airport to Trump 250 trademark filings.
Louis Vuitton v. Molly Tea: How a Four-Petal Logo Turned Into a $1.4 Million Trademark Bill
July 7, 2026
A recent trademark dispute shows how traditional motifs, famous marks, and rapid brand expansion can collide in modern consumer branding.
Trademark Mere Descriptiveness: How a Focused Office Action Response Saves your Brand
June 30, 2026
A merely descriptive refusal does not always mean a trademark application is lost. Learn how a focused Section 2(e)(1) response can show suggestiveness and overcome USPTO objections.
A Trademark Right Upgrade: Looking into Section 15 Incontestability
June 19, 2026
Section 15 incontestability can strengthen a U.S. trademark after years of continuous use. Learn when it may be available and what it does not protect.
Painful Lessons to Learn: USPTO Mass Trademark Crackdowns
June 18, 2026
USPTO scrutiny of mass trademark filings can affect sellers directly. Learn how risky agencies, weak filings, and improper signatures create trademark risk.
What Does a Trademark Attorney Do in a U.S. Trademark Application?
June 18, 2026
A trademark attorney does more than submit forms. Learn how clearance search, filing strategy, specimens, and USPTO responses affect brand protection.
Do Foreign Applicants Need a U.S. Trademark Attorney?
June 16, 2026
Foreign applicants must use a U.S. trademark attorney before the USPTO. Learn why attorney review matters beyond basic filing requirements.
Office Action: Not Always the End of Your Trademark Application
June 16, 2026
A USPTO Office Action does not always mean your trademark application is dead. Learn common refusal reasons and how response strategy affects outcomes.
Trademark Statement of Use: The Real Test After ITU Filing
June 16, 2026
A Statement of Use is the real test after a Notice of Allowance. Learn how specimens, launch timing, and ITU extensions affect U.S. trademark registration.
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